#SNOOP DOGG WINE DOWNLOAD#

We realized these values are timeless and when we put a contemporary lens on them, the first person we thought of was Snoop. “This came straight out of the brand values - anti-authority, rule-breaking, culture creation, and redemption. “The big idea was actually moving from historic figures - Irish convicts who were banished to Australia - to a contemporary personality,” John Wardley, 19 Crimes’ marketing vice president, told Digital Trends. In this case, that’s one of several specially recorded Snoop Dogg messages that promise to bring a dose of the rapper’s legendarily laid back vibe to wherever you’re planning to sip your red, red wine.

#SNOOP DOGG WINE DOWNLOAD#

While most rappers are content with just dropping a reference to their chosen brand in their latest track, Snoop is lending his face and voice to the new Snoop Cali Red wine, launching on Wednesday - courtesy of a bit of augmented reality magic from AR studio Tactic.įor those who have never seen one of 19 Crimes’ Living Wine Labels, here’s how it works: Users download the Living Wine Labels app for iOS or Android, then hold their mobile device up to the label, and see the label spring to life with a short animation and added audio. The latest rapper to jump on the bandwagon? None other than everyone’s favorite smooth-talking West Coaster Snoop Dogg, who is lending his name to a new wine label from Australian wine brand 19 Crimes.īut Snoop is doing things a bit differently. Diddy’s promotion of Deleon Tequila to Rick Ross’ hype man act for Rare Rosé, hip-hop power players and alcohol brands are as perfect a pairing as Eric B.

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